Hidnander is a Swiss luxury footwear brand founded in 2019 that creates handcrafted sneakers by combining traditional Italian craftsmanship with retro-inspired aesthetics. The brand focuses on authentic, high-quality products over fast-fashion trends and distributes only through selected wholesalers, avoiding online sales. The name “Hidnander” comes from the idea of what is “hidden under,” reflecting its focus on authenticity and substance over superficiality.
